PEYTON DINH | PORTFOLIO
+1400%
GROWTH RATE
Silver Creator Award
The Challenge
Resurrect and grow a slow-growing, high-maintenance platform - Netflix VN's 7K -sub channel with:
❌ No budget for original video production
❌ No MCN or monetisation support
❌ No pre-existing YouTube strategy
❌ Low visibility in search & recommendations
The Goal:
Turn Netflix Vietnam’s YouTube into a fan-first discovery channel.
The Strategy?
So I gave myself a crash course in SEO and the algorithm, then built a test-learn-optimise loop that worked for us.
Cracking the SEO code
Every video, title, tags, description, playlist—we rewrote it all with search in mind. I passed the learnings to the team and created a SEO cheatsheet.
Soon, we weren’t just showing up—we were topping searches.
(Even for shows that weren’t exclusive to Netflix).
No budget? No problem.
We doubled down on what we did have:
creativity, curiosity, and hustle.
Every month, we launched new editorial formats—from fan-centric compilations, character arcs to plot deep-dives.
Editorial Driven
The Result?
Millions of organic views, and a YouTube presence that fans actually wanted to hang out with.
The Outcome(*)
Engagement Rate
+6167%
+184%
Watchtime
(*)Recorded by EOY 2023
219K subscribers
and counting...