PR grad who traded academic papers for meme decks.
Branding & Content Marketing Strategist
Creative, data-informed, and impact-driven with 6+ years of experience building brands and leading digital campaigns across platforms. Proven ability to craft powerful narratives, manage cross-functional teams, and deliver measurable growth. Skilled in turning insights into action, optimizing performance with limited resources, and collaborating seamlessly with international partners. Fluent in English and well-versed in both local and global market dynamics.
Now I help brands like Netflix sound like the trendy entertainment bestie to young Vietnamese, and Vietnamese brands go global (without the cringe!)
"Peyton consistently exceeded expectations in her role, delivering outstanding social strategies,
campaign proposals, data analysis, social listening, and overseeing our daily content output."
— Netflix Marketing Manager (APAC)
Leadership Excellence Award
— We Create Content 2023
What People Say?
CAREER HIGHLIGHTS
​