From
'just another real estate tool'
'Specialised Tiktok for Real Estate'?
to
The Challenge
In Vietnam’s crowded proptech market (dominated by giants like One Housing or Batdongsan.com), HouseNow needed a branding that felt instantly distinct: not just another listings app. Put it simple, the underdog prop-tech startup needed to standout in a competitive, content-saturated market with low budget and high ambition.
​
The Task:
Position House Now as a fresh, user-first app that simplifies real estate browsing and makes it actually enjoyable.
The Strategy?
Consulting as Brand Strategist, I helped the team:
​
✅ Conducted deep market and competitor research
✅ Defined House Now’s brand position, persona, voice, tone & mood
✅ Developed a 3–6 month content strategy
✅ Crafted a campaign tagline and creative concept
✅ Led low-budget digital creative production and media rollout
So WHO's HouseNow?
'The Tech-Savvy Broker-next-door'
Helpful, witty, never stuffy, we help you
Lướt Nhà Nhà n Nhã!
"Real Estate with real ease"
The Execution?
LOW-BUDGET, HIGH-IMPACT is the brief !
So how do we convey Tiktok UI + Real Estate insights?
08
thumb-stopping ad creatives in 2 weeks
on minimal production budget
(Think very minimal, as in 200USD for 8 creatives!)
7,000+ sign-ups
​Within the launch period, we generated
The Outcome
Within the soft-launch month, we recorded
1500+
1500+
4.9/5
Facebook followers
sign-ups
App Store rating