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​Now Streaming:
PEYTON'S PORTFOLIO

I build brands from the inside out.
Strategy to execution — from the brief to the culture moment.

6 years turning cultural insights and platform data into high-growth content strategies for Netflix, K+, and brands across Vietnam and going global.

What I Bring
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I don't just run content. I build the system, lead the people, read the data, and still write the brief on Monday morning.
Audience & Strategy

I turn audience signals into clear strategic direction—so every move is intentional, not reactive.

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Case Studies
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S1: E1 - Netflix Vietnam Social Marketing: Local Social, Global Impact

How we turned a no-budget social team into Vietnam’s most talked-about entertainment brand (without paid ads!)
🚀 615% engagement surge · TikTok Best in Entertainment Nom · 4M+ followers

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S1: E2 - Cracking the YouTube Code

The $0-budget YouTube takeover: 1400% growth, 6167% engagement spike, and a Silver Creator Award, just by outsmarting pirates.
🎯 100K+ subs · Topped non-exclusive searches · Watch time ↑184%

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S1: E3 – Pitch, Page, Post: The Taiwan Tourism Reboot

As content lead, I owned it all: strategy deck, from UX writing the landing page to copywriting the game's rulebook, and 50+ social posts...making "Beats of Taiwan" Vietnam’s unofficial travel anthem.
✍️ End-to-end content leadership · UX-to-social alchemy · Years-long legacy

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S1: E4 - Branding HouseNow: Tiktok, but for Real Estate

Transformed a no-name startup into the “TikTok of Real Estate” with one scrollable tagline and meme-powered ads.
🔥 7K sign-ups · LowCPI · High impact

Brands
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✨Real talk for a sec✨

This portfolio wasn't built by an agency or a developer. It was built by me - the same way I've built everything else in here: with strategy, late nights, and an embarrassing amount of care.

I put it together because I believe the work speaks, and I'd love the chance for it to actually be heard.

So if you've made it this far: thank you. Let's not waste it. If something here sparked a thought, I'm one message away.

 

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