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PEYTON'S PORTFOLIO

I blend data, local nuance, and unapologetic creativity to make brand content that matters.

A content-first strategist with a storyteller’s heart and a strategist’s brain. I build brand love, fuel growth with data-backed creativity, and make even the driest briefs scroll-stopping.

Social media native (millennial-Z cusp) + PR-trained storyteller + pop culture addict.

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I DO CONTENT!

I don’t stop at ‘click here’ CTA. I craft ‘can’t-look-away’ narratives for brands with something to say.

Peyton Dinh

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Work Samples

Content Strategy

IMC Plan

Digital Activation

Social Marketing Strategy

YouTube Optimisation

UX Writing

IMC Strategy

SEO Content

PR Strategy

Event Concept

Branding Strategy

Engagement Contest

Podcast Host & Writer

Editorial

Script Writing

Case Studies

S1: E1 - Netflix Vietnam Social Marketing – Local Social, Global Impact

How we turned a no-budget social team into Vietnam’s most talked-about entertainment brand—without paid ads.
🚀 615% engagement surge · TikTok Silver Award · 4M+ followers

S1: E2 - Cracking the YouTube Code

The $0-budget YouTube takeover: 1400% growth, 6167% engagement spike, and a Silver Creator Award—just by outsmarting pirates.
🎯 100K+ subs · Topped non-exclusive searches · Watch time ↑184%

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S1: E3 – Pitch, Page, Post: The Taiwan Tourism Reboot

As content lead, I owned it all: strategy deck, UX writing the landing mixtape, and 50+ social posts—making "Beats of Taiwan" Vietnam’s unofficial travel anthem.
✍️ End-to-end content leadership · UX-to-social alchemy · Years-long legacy

S1: E4 - Branding HouseNow: Tiktok, but for Real Estate

Transformed a no-name startup into the “TikTok of Real Estate” with one scrollable tagline and meme-powered ads.
🔥 7K sign-ups · LowCPI · High impact

CAREER HIGHLIGHTS

Strategic Lead

Netflix Vietnam Newsroom

Led Netflix Vietnam's growth to become the most talked-about streaming platform on social media in Vietnam in 2023.
Nominated for the 'Best of Entertainment' TikTok Award 2023 and received Silver Plaques from the YouTube Creator Award.

Implemented data-driven growth strategies, collaborated on campaigns, and managed a cross-functional team, achieving milestones such as 2M and 1.8M followers on Facebook and TikTok.

✨Breaking the fourth wall for a sec✨

Am I a pro web developer with a flashy budget?

Nope.
Did I pour days (and very questionable late nights) into crafting this portfolio?

Absolutely.
Will you just skim through it, tick a box, and hit me with a random test that eats up more of my time and brainpower?

…I genuinely hope not.

Moral of the story: My time’s precious. Yours is too. Let’s make this count by taking a proper look at this portfolio. 🥺

​Now Streaming: PEYTON'S PORTFOLIO